The purpose of the research project is to explore the links between consumer adoption of innovations in energy services and sustainability transitions in Ontario's energy sector. It focuses on the question of how pro-environmental decisions and behaviours are conceptualized and encouraged, and how these relate to system innovation for a sustainability transition in Ontario's energy system. The research uses an exploratory sequential mixed methods design in which the first stage of qualitative data collection and analysis informs, and is followed by, a second stage of qualitative data collection and analysis. Funding: Social Sciences and Humanities Research Council (SSHRC) $72,999.

Researcher: Christina Hoicka (PI) and Travis Gliedt (co-PI, University of Oklahoma)

Project Theme: Energy and Climate Change