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From Community Power to Community Conservation: Motivating and Measuring Conservation Actions of a Captive Audience

From Community Power to Community Conservation: Motivating and Measuring Conservation Actions of a Captive Audience

The project aimed to build, execute, and measure the effectiveness of a community-based energy conservation program targeted at current community power initiative participants, and to share those findings and subsequent recommendations with government, community and energy agencies, and organizations throughout southern Ontario. Through this Metcalf Green Prosperity Challenge, the outcome was for the community to not only reduce greenhouse gases and carbon emissions from electricity conservation, but to confer economic benefits through investments in local economies and innovative products/services as well as foster a strong sense of community in working collectively towards a common objective.

Researcher: Christina Hoicka (co-PI) and Judith Lipp (PI, TREC)

Project Theme: Energy and Climate Change

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